At TechCrunch Disrupt 2026, Bluesky announced an expansion of Attie, its experimental platform, so creators can now build websites, quizzes, games, polls, and other interactive experiences. Attie previously used AI to power custom social feeds; the new capabilities aim to let everyday users create experiences that once required software developers. Anything made with Attie lives on the same AT Protocol that powers Bluesky and the decentralized Atmosphere, and it connects to the creator’s atproto identity. Bluesky CEO Toni Schneider described the feature as “social vibe coding” or “vibe coding for your community,” contrasting it with today’s typical solo vibe coding and saying the product is meant to build together or build for a group of people.

Attie will suggest projects based on a user’s public Bluesky profile, and builders can bring their own AI model or use open-weight options. COO Rose Wang argued that the big open question in AI creation is distribution: “Everybody is building… the big question is: who’s using the thing you’re building.” Attie‘s answer is that it comes with Bluesky‘s network, which currently has 47 million registered users, though the source notes the network has seen a decline in engagement as some users who tested it later returned to X.

Attie is also part of Bluesky‘s broader plans to reinvigorate activity by focusing on developers and communities. Schneider said private data support, the biggest request from developers, is now in alpha testing with a rollout planned by the end of the year. He framed the goal as enabling many small, fun social experiences for friends rather than requiring everyone to communicate with the entire world.