Ollie, a startup whose mission was to deliver an AI assistant that respected users’ privacy, is shutting down. Co-founder and CEO Bill Lennon announced on X that the app will officially shut down on November 6. He said he was proud of what the small team accomplished and grateful to the team, users, investors, and supporters.

The shutdown comes as the text-based AI assistant market has exploded, with increasingly powerful models making such apps more useful for daily tasks. Ollie, which discussed its $7.5 million seed round led by Khosla Ventures with TechCrunch in September, offered a subscription-based service aimed at helping families stay connected and organized. It connected to users’ email and calendar and provided integrated features for appointment booking, meal planning, and bill payments, with plans to eventually move into household budgeting.

Ollie was one of the first mainstream apps to achieve SOC 2, a privacy compliance standard obtained through an independent audit. But Lennon said the company got close yet ultimately couldn’t keep up. With Muse, Instinct, and others entering the space, it became harder to stand out, grow, and raise the capital it needed to succeed.

Ollie customers will receive instructions in the coming days on how to export their data and receive refunds.