Savi Security launches app to protect consumers from AI-generated scams

The article reveals a terrifying new reality: AI-powered scams have become cheap and accessible enough to target ordinary consumers, not just enterprises.

The founders’ mother nearly fell for a kidnapping hoax using a cloned voice and a spoofed caller ID, demanding a small ransom.

The fundamental problem is that generative AI has collapsed the cost of personalizing fraud — voice cloning from three seconds of social media audio, spoofing phone numbers, and referencing local details.

This shift has turned sophisticated social engineering into a scalable consumer threat, with FTC data showing imposter scam losses tripled to $3.5 billion in 2025.