Meta’s Muse Assistant Arrives on iPad One Month After Mobile Launch

Meta‘s Muse assistant now has a dedicated iPad app, announced Wednesday, about a month after it launched on iOS and Android. TechCrunch notes the speed is notable next to Instagram, which took around 15 years to get an iPad version, though Muse‘s text-heavy interface may make the tablet adaptation comparatively straightforward because image and video resolution matter less.

According to Sensor Tower estimates, Muse has passed 6.6 million installs since its September 8 mobile debut. The assistant is one of many consumer-facing AI agents: users connect their accounts so it can track email, meetings, bills, and similar areas, and it can also take actions such as booking reservations, ordering groceries, setting goals, and making purchases. Users choose which connectors to add, controlling how much of their online life the agent can handle.

With the iPad release, Meta expanded the connector list. New additions aimed at small businesses include Asana, Canva, Dropbox, Figma, QuickBooks, GitHub, Klaviyo, and Zoom, along with connectors for Meta ad accounts. Meta also added Notion and Granola. Earlier retail partners, including Best Buy, Gap, Sephora, Walmart, and Wayfair, let the agent shop those sites and complete transactions on users’ behalf.

The article also acknowledges that this kind of agent experience is still new: websites can mistake agents for bots and block them. Meta said Tuesday it is working with industry partners on an open standard that would allow personal AI agents to identify themselves to businesses, helping sites sort good bots from bad ones.

Meta's Muse launches on iPad just a month after its mobile debut | TechCrunch

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