
Meta quietly launches AI fashion app Style Sketch

Meta has quietly launched Style Sketch, an AI fashion app that helps people build outfit ideas from clothes they already own. The app connects to Instagram so it can build a virtual closet from photos a user has already posted, or users can add items manually by taking a photo, recording a short video, or uploading images from their camera roll. Style Sketch then suggests outfit combinations based on the user’s wardrobe and style, and lets them try on those outfits on a “realistic model matched to your body shape and skin tone,” according to the app description.
The app was first spotted by social media consultant Matt Navarra and is currently available in Indonesia, Singapore, and Thailand on iOS and Android. Meta did not respond to TechCrunch’s request for comment, and it is unknown whether Meta plans to launch Style Sketch more widely.
Several existing apps already use AI to help users digitize their wardrobes and visualize outfits, including startups like Alta. Google Photos also offers tools that turn photos of clothes into digital closets where users can create new outfit ideas. To compete with what is already on the market, Meta will likely rely less on the novelty of the idea and more on Style Sketch‘s integration with Instagram, where users already have a visual record of their personal style.
Beyond random suggestions, users can select a specific item from their wardrobe and get fresh outfit ideas built around it. The app can also plan outfits for trips: users enter their destination, trip length, and planned activities, and get a day-by-day outfit plan that takes the weather forecast and itinerary into account.
Style Sketch is one of many AI apps Meta has launched in recent months. Most recently, Meta launched Waddle World, which essentially looks like a Tamagotchi clone but with AI, as well as Pocket, a tool for vibe-coding games, and Vibes, which lets users quickly generate AI-powered videos. This wave of new apps is part of a broader effort at Meta to release more apps: The Wall Street Journal reported earlier this year that CEO Mark Zuckerberg told employees the company plans to release far more apps than it has historically, as AI-driven efficiencies have made it faster and easier to ship new apps.


