Meta is expanding its AI agent Muse to small businesses, adding integrations with Shopify, Dropbox, Slack, and more. The company says the agent can help owners run their business and find new customers by connecting to software they already use for sales, operations, and marketing. With this approach, Meta is betting that an AI agent with context of a company’s whole operation will be more useful than a standalone chatbot, as it continues to compete with rivals like OpenAI and Google.

Muse can also link to Instagram professional account analytics, Facebook Pages, and Meta ad accounts. Meta says the AI agent knows what a business sells, how a brand sounds, and what customers ask about most. Additional integrations include Asana, Box, Canva, Figma, Granola, HighLevel, Intuit QuickBooks, Klaviyo, Lovable, Notion, Stripe, and Zoom. Muse for Small Business is available for free with usage limits; businesses that want more usage can purchase a subscription plan.

Meta’s blog post frames the product around the feedback it has heard from small businesses. “Small businesses have been growing on our apps for nearly two decades,” the company wrote. “They told us they’re short on hours, not ideas. So we built Muse for Small Business to help get work done with the tools they already use.” This reflects Meta’s broader push to expand its AI tools beyond consumers and into the enterprise market.

The launch comes one day after Meta introduced the “Meta Enterprise Platform,” a new initiative aimed at expanding the company’s AI offerings to businesses and corporate customers. The move could help Meta see a return on the significant money it is investing in AI. Meta hired Chirantan “CJ” Desai, the CEO of database software giant MongoDB, to lead the new initiative. According to Meta, the enterprise platform will focus on bringing its full technology stack, including Muse, Meta Business Agent, Muse API, and Muse Code, to businesses and developers.

Meta states that the rollout of the enterprise platform builds on the momentum of Muse, which launched earlier this month and topped the U.S. and Canada app charts ahead of ChatGPT. The article does not provide independent evidence for that claim, nor does it specify the exact subscription pricing, usage limits, or availability regions for Muse for Small Business. It also does not detail how the agent handles data privacy or security across the newly integrated third-party tools.