Instacart has added a conversational AI assistant, Clementine, to its grocery platform. Announced Wednesday, Clementine turns a conversation, grocery list, or recipe into a ready-to-buy cart, and users can ask for things like a week of budget-friendly kids’ lunches, high-protein easy dinners for two, or “order my usuals.” Instacart says it can help people decide what to make for dinner, simplify grocery shopping, and stay on budget.

The assistant can generate personalized recipes or surface recipes from trusted publishers, tailor recommendations to household preferences and dietary needs such as gluten-free, vegetarian, nut-free, or organic, and surface relevant deals and promotions while suggesting lower-cost alternatives. Users can also upload a photo of a handwritten grocery list or a screenshot of a digital one and have Clementine turn it into a cart. Clementine is now available in the U.S. and Canada.

Instacart is not the only delivery app adding this kind of feature. TechCrunch notes that Uber Eats and DoorDash have introduced similar AI assistants that convert natural-language requests and grocery lists into personalized carts. The larger shift is that delivery apps no longer just want to be places where people find and buy groceries; they also want to be where people make decisions before a purchase. They are competing on becoming the default planning tool for households and keeping users in their own apps for grocery and meal planning, rather than sending them to popular AI chatbots like ChatGPT.

In a press release, Instacart CEO Chris Rogers said that “Every night, millions of families ask the same question: ‘What’s for dinner?'” and that the company has spent nearly 15 years learning how families shop and eat, with Clementine putting that knowledge to work.