Omio, a multimodal travel platform connecting over 3,000 transportation providers across 47 countries, is shifting from search-based interfaces to AI-native conversational travel experiences. As an early OpenAI customer, Omio launched one of the first travel experiences within ChatGPT in 2023, allowing users to ask natural-language questions like “What’s the fastest route from Rome to Florence?” and receive real-time, bookable itineraries grounded in live inventory and pricing data. The company recently expanded this with a dedicated ChatGPT experience connected to its global transportation network.

Internally, Omio adopted ChatGPT broadly across the organization before embedding OpenAI‘s Codex deeply into engineering workflows—used throughout the software development lifecycle from research and planning to coding, testing, code reviews, and maintenance. The company’s CTO, Tomas Vocetka, notes that Codex is where “the real work gets done,” with every engineer using it. Omio is also building custom integrations that bring internal systems and workflows directly into AI tools, enabling execution beyond information retrieval.

The results have been significant: Omio estimates many products now require roughly 20% of the development time previously needed, with projects that once took several developers a full quarter now completable by one developer in about a month. This acceleration enables more experimentation and faster decision-making. AI adoption has expanded beyond engineering into business functions across the company.

Omio maintains a principle of human accountability throughout its transformation. “The responsibility and accountability stay with people,” Vocetka states. The company views AI as both a product strategy and an operating model—treating it as a business transformation initiative rather than just a technology project. Omio‘s broader goal is to become AI-native by redesigning workflows from the ground up, not simply layering AI onto existing processes.