How Irish Brands Scale with Gemini Enterprise

Google Cloud‘s post describes how Irish organizations across the public and private sectors are moving agentic AI from prototypes into production with Gemini Enterprise, positioning Ireland as a competitive European technology hub. The article cites an Implement Consulting Group report estimating between €40 billion and €45 billion of economic potential in global AI markets, and notes that Ireland’s EU Council presidency in the second half of 2026 has driven a National Digital and AI Strategy focused on productivity and innovation. Google claims its own operations, including AI and cloud services, added an estimated €10 billion to Irish GDP in 2025.

Several named customers illustrate the range of deployments. Ryanair, Europe’s largest airline, is rolling out Gemini Enterprise and Google Workspace to roughly 35,000 employees, including flight crews and operations planners, to streamline decision-making and crew logistics while using a dual-cloud strategy to support growth to 300 million passengers by 2034. Toy retailer Smyths Toys introduced an AI agent called Codie on Google Cloud and Gemini Enterprise, which has resolved more than 60% of web inquiries and reduced holiday email backlogs; customer care teams that previously handled up to 1,000 peak-season emails per day now concentrate on around 50 cases requiring complex judgment.

In the public sector, the Irish Revenue Commissioners are migrating from legacy on-premise systems to a unified AI-lakehouse architecture designed to break down data silos and create a single source of truth, with strict data sovereignty controls and Gemini Enterprise powering agentic data analysis. Virgin Media Ireland, supported by Liberty Global’s partnership with Google Cloud, reports deploying workloads three times faster after modernizing infrastructure and automation, and is rolling out multiple AI agents and new customer services.

The post also profiles Irish startups building on modern cloud infrastructure from day one. Hexis uses Google Cloud to process real-time biometric and behavioral data and Gemini Enterprise for natural language fueling recommendations; the platform supports 40% of the Tour de France peloton and half of Premier League clubs during the 2026-2027 season. Kitman Labs, founded in Dublin in 2012, provides sports science and performance intelligence to more than 4,000 sporting organizations across 26 countries, using Gemini Enterprise for analytics to support athlete health and reduce injury risk. Spryt automates healthcare coordination in the U.K. and U.S., collaborates with the NHS, operates in over 70 U.S. clinics, and has analyzed 224 million appointment records in a multiyear initiative with Mayo Clinic. IMPT combines AI, blockchain, and Google Cloud to embed verified carbon offsetting into hotel bookings and online purchases; after a 15-week migration, it supports 8 million listings across 195 countries and handles about 400 daily customer chats with a six-second median response time.

The article frames these examples as evidence that Irish organizations, from established enterprises to early-stage startups, are translating AI potential into practical production results, and encourages others to explore customer stories or contact Google’s Ireland team.

Innovation in Ireland: How Irish brands scale with Gemini

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