⭐⭐⭐⭐ 4.0
This talk describes how agent behavior emerges from a loop of prompts, evals, iteration, and feedback, using the example of a seed-asset agent built by Google.
The agent turns messy advertising creatives — low-quality images, cluttered visuals, heavy text overlays — into clean, reusable assets for downstream generative AI tools.
The speakers share lessons: prompting alone produced unstable behavior; evals were used as feedback signals rather than scorecards; agent trace logs revealed why failures occurred; and iteration was done without breaking fixes already in place.
Speakers include Chris Souza, Preetika Bhateja (product manager), and Daniel Bump (engineer).
This talk describes how agent behavior emerges from a loop of prompts, evals, iteration, and feedback, using the example of a seed-asset agent built by Google.
The agent turns messy advertising creatives — low-quality images, cluttered visuals, heavy text overlays — into clean, reusable assets for downstream generative AI tools.
The speakers share lessons: prompting alone produced unstable behavior; evals were used as feedback signals rather than scorecards; agent trace logs revealed why failures occurred; and iteration was done without breaking fixes already in place.
Speakers include Chris Souza, Preetika Bhateja (product manager), and Daniel Bump (engineer).