
Google’s Universal Cart shopping tool launches in the US

Google‘s Universal Cart, a tool that lets users collect and monitor products they find across Search and in the Gemini app, is now available to U.S. users. The company announced the launch on Thursday, following a first preview at Google I/O in May. The tool is designed to make online shopping easier to manage: users can save items and move on, with their cart and shopping progress preserved when they return, eliminating the need to hunt down products or start over. Universal Cart collects items from multiple retailers, acting as a central hub for browsing and tracking potential purchases.
Google says the cart also helps shoppers stay on top of deals and availability, sending notifications when a saved product’s price drops or an out-of-stock item becomes available. During checkout, the tool can take credit card perks into account when helping users choose how to pay and can surface relevant promo codes. Checkout runs on Google‘s Universal Commerce Protocol (UCP), an open standard introduced earlier this year to help AI agents and retailers collaborate across the shopping journey, including checkout.
Universal Cart is Google‘s latest addition to its AI-powered shopping efforts, joining conversational product discovery in Search’s AI Mode and ‘Let Google Call,’ which uses an AI agent to contact nearby stores and check item availability. The launch comes as Amazon, OpenAI, and other rivals push into agentic commerce, aiming to make chatbots useful beyond answering questions.


