AI video tools have had a turbulent year: OpenAI’s Sora shut down, yet Google believes there is still demand for creating personalized AI videos.

The tension is between building a serious business tool for workplace presentations and letting users star in their own videos—a feature that could blur the line between professional and frivolous use.

Google is betting that enterprise guardrails and watermarking will keep the tool credible while making it appealing enough to compete with popular consumer AI video apps.