General Intuition, a New York-based startup building foundation models for physical AI, is in talks to raise new funding at a $6 billion pre-money valuation, according to sources familiar with the matter. The round would include new investors Valor Equity Partners, Point72 Ventures, and Seven Seven Six, with existing backers Khosla Ventures and General Catalyst also participating. This raise comes just weeks after the company secured $320 million at a $2.3 billion valuation, marking a rapid escalation in investor interest.

The company was spun out last October by CEO Pim de Witte from Medal, his video game clip-sharing platform. General Intuition leverages Medal‘s hundreds of millions of hours of gameplay footage alongside “action labels” — records of which buttons players pressed and when — to train models that can develop “intuition” about how to move and act in physical environments. Investor Vinod Khosla told TechCrunch he believes these action labels are key to achieving “the emergence of intuition,” enabling models to generalize across tasks they were never explicitly trained on.

The intended use of the new funds is to improve the company’s general model with a focus on robotic embodiments, which means increasing spending on compute infrastructure — including a partnership with neolab CoreWeave — and hiring more talent. The round is reportedly oversubscribed as the startup continues to attract interest from investors.

Valor Equity Partners is known for backing SpaceX, and this would reportedly be the first AI lab investment for the firm since SpaceX. TechCrunch has reached out to confirm the investment details; the story is still developing.