Pinterest announced a new AI-powered feature, Beauty Guides, that turns beauty-related Pins into practical, salon-ready action plans. The feature is built on Pinterest Intelligence, the company’s visual intelligence and generative AI technology. Instead of just bringing a photo of an inspiration look to the salon, users can get the exact terminology stylists and nail artists use, such as “balayage,” “root melt,” or “almond nails.” The guides also include information that helps users plan the visit, like how long each step takes, the expected price range, and maintenance requirements such as how often to trim, tone, or touch up the look.

The action guides appear when a user taps the “Get the Guide” button inside the app. At launch, the feature works across Pins related to hairstyle, hair color, nail shape, and nail finish. The article positions this as a small but practical way to introduce AI into everyday routines, since many people already bring inspiration photos to salons but may not know the right professional terms when discussing edits or changes. Pinterest‘s approach is deliberately narrow, applying AI to a common, existing behavior rather than asking users to adopt a new workflow.