Daydream, an AI-powered fashion discovery app, launched two new features on Monday that let iPhone users shop outfits from saved photos and search for clothing through Siri without opening the app. Both features are built on Apple’s iOS 27 developer tools, which rolled out the same day, and require an iPhone running iOS 27 with Siri AI enabled along with the Daydream app installed. The app remains free to download on iOS devices.

The first feature taps into Apple’s image-context capabilities, turning photos already saved in the user’s Photos app into shoppable results. Daydream analyzes the outfit in the image, identifies its individual pieces, and automatically surfaces shoppable matches and similar styles from its catalog of roughly 3 million products. A screenshot of an outfit from Instagram or Pinterest can therefore become the starting point for a shopping search. The system can break down the image into relevant items such as a sweater, pants, shoes, or accessories and match them with products in its collection. If the exact item is still available, Daydream can match the image back to the retailer selling it; if not, it surfaces similar options. It can also handle requests for variations, like “I like this sweater but want it in red,” according to co-founder and CEO Julie Bornstein.

The second feature is a Siri-powered natural-language search function. Users can make requests by voice or text through Siri without opening the Daydream app. For example, a user could say, “Hey, Siri, search Daydream for a cool blazer for my board meeting on Monday,” and Daydream provides personalized results. Personalization improves if users have set up Daydream’s “Style Passport,” which asks for details such as sizes, preferred brands, personal style, and budget.

Daydream joins a growing set of AI shopping tools from both large companies like Google and Amazon and smaller players like Onton and Alta. Bornstein argues that Daydream’s features stand out because most visual search tools lack fashion category expertise, leading to inaccurate results, brands that are not credible, or links to nonshoppable images. The launch fits into Daydream’s broader bet on AI-powered fashion shopping, with a long-term ambition to build a shopping agent that understands a person’s style well enough to work across every surface in their life, not just one. “This is one step toward the bigger vision,” Bornstein said. “Expect us to keep going deeper into on-device intelligence and further into the everyday moments where people are already discovering things they want.”

Daydream’s app launched last year and now claims more than 1.5 million shoppers browsing products from over 325 retailers and 10,000 brands, including Anthropologie, Dolce & Gabbana, Uniqlo, J.Crew, Reformation, Gucci, and Nordstrom. The new features are positioned as a step beyond standalone shopping tools toward a more integrated, on-device AI agent for fashion discovery.