Google is entering the creative design market with Google Pics, a new image creation and editing tool that will join its Workspace suite for business customers and premium Google AI subscribers. Powered by Google’s Nano Banana image generation model, the product will roll out over the coming weeks to most Workspace customers and those paying for Google AI Pro or Ultra. Google Pics is positioned against tools like Adobe Express and Canva, targeting everyday design tasks such as creating posters, social media posts, and other visuals and illustrations for work and personal use.

The key distinction the article draws is that Google Pics is prompt-based rather than design-based. Unlike Canva, where artists and illustrators can publish templates and graphics in a marketplace and earn royalties, Google Pics generates content from AI trained on artists’ work. And unlike Adobe Express, which creators often use to design something from scratch, Google Pics asks users to prompt instead of design. The app includes additional editing tools for isolating and transforming objects, modifying or translating text inside images, and other edits. It also supports collaborative editing and lets users generate multiple image variants so they can pick the best one.

The software is built into Google Workspace, initially starting with Docs and Slides, with availability rolling out today. Google says it will later come to Google Drive. The article also notes that TechCrunch may earn a commission from purchase links, and introduces the author, Sarah Perez, a reporter at TechCrunch since August 2011.