Sam Altman’s Friday post promoting ChatGPT Work for family podcast generation has drawn significant backlash, with a response from “Gravity Falls” creator Alex Hirsch garnering far more engagement. Altman described what he called a “cool use case”: parents connect their family calendars and explain their kids’ interests to ChatGPT Work, then have it produce a daily podcast covering a child’s soccer game, upcoming birthday, and general news. Hirsch replied simply, “What if you just talked to your children?” — a message that received roughly 9,000 reposts and 122,000 likes, compared to Altman’s ~300 reposts and ~9,600 likes.

This is not the first time a tech CEO has promoted AI as a substitute for human interaction during the morning commute. Last year, Microsoft CEO Satya Nadella said he had stopped listening to his favorite podcasts and instead asked an AI chatbot about them. Altman himself made a related statement on “The Tonight Show,” saying he could not imagine raising a newborn without ChatGPT, though he acknowledged that people had done it for a long time.

OpenAI appears to be targeting parents intentionally: it recently posted a job listing for a product manager specializing in trust-sensitive consumer experiences for families. At the same time, the company faces multiple lawsuits from parents who allege that ChatGPT contributed to family members’ delusions and suicides. OpenAI has stated it is “continuously improving how our models respond in sensitive interactions.”