
Voicify reimagines phone calls with Gemini and Vertex AI

Voicify, founded in 2018, builds voice-driven AI assistants for telephone calls, focusing on restaurants and healthcare. During the pandemic, these sectors faced high call volumes and staffing shortages—restaurants could miss up to 20% of calls, and healthcare needed 100% accuracy for appointment integration. To succeed, Voicify had to solve four challenges: transactional precision against POS and practice management systems with perfect accuracy, traffic spike management, low latency to prevent customer hang-ups, and enterprise-grade security compliance (HIPAA, SOC2, ISO27001, PCI).
Voicify’s conversational orchestration platform uses Gemini Flash served via the Gemini Enterprise Agent Platform on Vertex AI. This combination cut latency and improved reliability, while also delivering approximately 25% to 30% cost savings compared to previous LLMs. To handle traffic spikes, Voicify switched from Google AI Studio to Vertex AI, using a mix of provisioned throughput and premium pay-as-you-go. On the day before Thanksgiving—an all-time high usage day—they saw no rate-limiting issues and maintained 100% uptime.
The improved performance and stability reduced onboarding time for restaurant clients from one to two weeks down to one to two days after POS system access. Architecturally, Voicify avoids stuffing entire restaurant menus into a single prompt; instead, they include only relevant information initially and gather more details as the conversation progresses, improving response times. The platform is designed from the outset for enterprise security and supports a multicloud environment for high availability.
Voicify anticipates moving beyond conversational order capture to proactive assistance, using context from conversations or POS activities—for example, proactively placing a regular Friday night order from a favorite restaurant.


