Samsung Electronics Deploys ChatGPT Enterprise and Codex to Employees Globally

Samsung Electronics is deploying ChatGPT Enterprise and Codex across its entire Korean workforce and all global Device eXperience (DX) employees, marking one of OpenAI‘s largest enterprise launches.

The tension here is that a massive, security-conscious manufacturer like Samsung must balance aggressive AI adoption with strict data governance and operational control.

The article exposes how a global hardware giant navigates the shift from piloting AI tools to embedding them as a core productivity platform across R&D, manufacturing, marketing, and corporate functions, without compromising enterprise security policies.